Cookie policy.

Why there's no cookie banner on RoamFX, what cookies are actually set, and how we measure traffic without tracking you.

Last updated: April 2026

Short version: we don't use tracking or analytics cookies, which is why there's no banner. The handful that do exist are strictly necessary, set by Cloudflare or WordPress to keep the site running. Traffic is measured with a cookieless analytics tool that doesn't profile you.

What are cookies

Cookies are small text files stored in your browser when you visit a website. They have a range of uses. Some are essential for a site to work, others track your behaviour across the web for advertising purposes.

Not all cookies are equal, and not all cookies require your consent. Under GDPR and the EU ePrivacy Directive, only non-essential cookies (primarily analytics and advertising) require prior consent. Strictly necessary cookies, which a site can't function without, are exempt. In practice, "strictly necessary" means cookies required for the site to load, stay secure, and serve pages quickly.

Why there is no cookie banner

RoamFX doesn't use tracking or analytics cookies.

Every cookie on this site is strictly necessary for it to function. We don't use cookies or other tools that require consent under current EU guidance, so no banner is shown.

We made a deliberate decision to skip tracking cookies entirely. No Google Analytics, no Google Tag Manager, no Facebook Pixel, no other tool that sets persistent tracking cookies or builds a profile of your browsing behaviour. Since there's nothing to consent to, no banner is shown.

If you're sceptical, you can verify it. Open your browser's developer tools, go to the Application tab, and check the cookies stored for roamfx.com. You should find only the ones listed below.

Cookies we use

The following cookies are set on roamfx.com. All are strictly necessary and none require consent.

Cookie Set by Purpose Duration
__cflb Cloudflare Routes your requests to the correct server for performance and reliability. Used for routing only, not for tracking browsing behaviour. Session
__cf_buid Cloudflare Bot detection and DDoS protection. Helps Cloudflare distinguish legitimate users from automated traffic. 30 days
breeze_uid Breeze / Cloudways Identifies whether to serve a cached version of a page, improving load speed. Not used to track browsing behaviour. Session
wordpress_*
wp-settings-*
WordPress Set only when logged into the WordPress admin area. Not visible to or set for regular site visitors. Session / 1 year (admin only)

These cookies are used for performance, security, and routing. None of them track browsing behaviour for advertising or share data with ad networks.

We periodically review the cookies set on the site to make sure they remain limited to strictly necessary functionality. If a plugin or service update introduces something new, this page is updated to match.

How we measure traffic without cookies

We use Plausible Analytics to understand how people use the site. Plausible is a privacy-first analytics tool that works without cookies and without collecting personal data.

Specifically, Plausible doesn't:

  • Set any cookies in your browser
  • Store your IP address or any other personal data
  • Track you across websites
  • Build a profile of your behaviour
  • Share data with advertising networks

What it does collect is aggregate, anonymised page view data: total visits, top pages, traffic sources, and country-level location. IP addresses are processed momentarily for things like geolocation and deduplication, then discarded. None of it is linked to any individual, and it's broadly considered GDPR compliant without requiring consent. Their full data policy is at plausible.io/data-policy.

Third-party cookies and affiliate tracking

When you click an affiliate link on RoamFX and land on a partner's site, that site sets its own cookies under its own privacy policy. We have no control over and no visibility into third-party cookies set after you leave RoamFX.

Some outbound links include tracking parameters in the URL so partners can attribute the referral. Those parameters travel with the click; they don't set any cookies on RoamFX itself.

While you're on RoamFX, we don't embed third-party widgets, social media buttons, or ad network scripts that would cause third-party cookies to be set on our pages.

Future changes

If we add any non-essential cookies in the future (for example, a newsletter signup form that tracks opens, or paid advertising), this page gets updated, a consent banner gets added, and we ask before setting anything.

The "last updated" date at the top reflects the most recent change. For anything that materially affects how cookies are used, we'll post a notice on the site.

Contact

Questions about this policy can go to:

Adsy LLC

Wyoming, USA

Email: privacy@roamfx.com